Hro is the official hybrid NFT trading card (physical & digital) platform for sports, esports and entertainment fans. Hro’s partnership with DC enables collectors to take fandom to the next level.
Following the successful launch of the DCxHro partnership, the release of chapter 3 required an update of the key visual, brand positioning, messaging, promotional assets and campaign planning to raise awareness and drive engagement with DC fans. As each DCxHro chapter has launched alongside the latest DC film, this chapter launched with the ‘Shazam! Fury of the Gods’ movie. The main challenge was to visually tell the story of the new chapter in a suggestive way without using any imagery from the film.
I worked with 20ten to deliver this new chapter with an epic key visual which pays tribute to the ‘Shazam! Fury of the Gods’ movie. The key visual was inspired by the final battle scene that takes place in a stadium. I worked mainly on the ideation and initial development stages for the key visual. Once the key visual was finalised, I built out the master promotional assets which formed part of the cohesive identity for the global campaign.
I worked on the Key Visual Development through stages 1 and 2. In stage 3 an art director built out the creative concept in 3D. The creative concept was then re-coloured in stage 4 to reflect the 'Shazam' character colours. The considered arrangement of the composition allows room for messaging and flexibility across an array of different canvas sizes.
